You may not have “marketing” or “sales” in your job title, but chances are, you’re still in the pitching business. That’s because most jobs require the ability to influence, persuade, and convince others. Whether you’re presenting an alternate approach to your team project during the morning scrum, lobbying for a promotion, or trying to convince your neighbors to support your idea to turn your cul-de-sac into a pickleball court, you’re pitching.
If you want to be an effective communicator, you’re going to need to know how to pitch your ideas, concepts, and perspectives to others in both professional environments and day-to-day interactions.
Successful pitching is, first and foremost, about your audience. Your pitch must be understandable, relevant, and readily convincing — without any strong-arm tactics or perceived gimmicks and tricks. And in today’s rapid-fire, short-attention-span world, it must also be concise.
Read the full article written by Matt Abrahams in the Havard Business Review.
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